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A velcro-backed, redirectable QRcode

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"The P8tch is the ultimate in geek utility-wear. Not only does it look completely safe and all psuedo-military like but it's useful too because it also happens to be a mobile phone scannable URL that'll take the reader to any web page you desire."
- Daniel Sung, Tech Digest, 2008

"Attach a P8TCH to your tunic, jerkin, breeches, or panatloons! People can take photos of the unique QRcode with their smart phones and get redirected to your website. Isn't that much easier than handing out a business card?"
- Mark Frauenfelder in BoingBoing, 2010